Adam Arvidsson is Associate Professor at the Department of Social and Political Sciences at the University of Milano (previously at the University of Copenhagen 2002-2008), and co-director of the Centro Studi di Etnografia Digitale. He has published extensively on consumer culture, digital culture and, in recent years, new forms of value creation and measurement. Adam Arvidsson has coordinated a work package in one Erasmus Life Long Learning project (EDUFASHION: on alternative forms of innovation in fashion), and co-directs the Responsible Business in the Blogsphere Project, based at the Copenhagen Business School. He also works with the Hanwang forum for sustainable development in China. Adam Arvidsson’s forthcoming book “The Ethical Economy. Rebuilding Value after the Crisis” is in publication with Columbia University Press.